The guy was going out of business who owned it. That means you know them and their motivations and youre connecting with their pain points and desires. But Ive got to get an ad done in a couple days.. But the point was I made it so you were so curious and one word led to another. When I appeared on QVC, they did that once and our sales were terrible. Joe: I just recently sold it. Joe Bidens Net Worth. Well, with this new infomercial, we were selling 300,000 pair in one month. We were on QVC for 20 years. Joe Andrew: I see. The second will do your books for you better than you ever could do it yourself. We were the first ones to introduce many of these innovations in electronics. We established everything. Sugarman Net Worth ", "Carmine is such a generous man. I hired a sales staff to go out and sell. Its like I worked my whole life to reach a point where I was with BluBlocker. But theres hope. Get the best of the best right now. President Joe Biden's 2023 White House Correspondents' Dinner I dont think I could have sold it without putting in that story. A household name (if your house is actually an advertising or copywriting His books include AdWeek Copywriting Manual, Triggers, The Seven Forces of I would get up and they gave me five slots to sell it in. Andrew: I appreciate that. You know this of course. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. But most importantly, every great ad is based on emotion. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. One of the few pleasures of losing weight is stepping on your bathroom scale and seeing positive results. I used that as a turning point. Andrew: At its height, how much did BluBlocker generate in revenue? Andrew: Joe, Ive been doing these ads for a company called Toptal for a long time? Lets connect! They fail once and it is all over. Yeah. WebJoseph Sugarman became one of the most successful direct marketing copywriters of the last century. Its a collectible. So whats the real key? Yes, there is logic, sequence, and similar aspects of advertising. The more you do, the more things you do, the greater the insight that you can get and more creative you can become. Joseph Harry Sugerman Net Worth (2023) | wallmine They said, Could you just ship it? He said, Joe, weve got to have you teach all of our marketing people direct marketing and what you did in your book. So they hired me. For example, Joseph Sugarman once wrote an ad for a smoke alarm speaking about how it was the nose of your house that smelled out trouble before it happened. But I think the first pocket calculator which led to other electronicwe were the first ones to introduce to the pocket calculator. This is because every customer experiences emotions when they need a problem solved. trouble finding developers, Toptal is a network of elite pre-vetted software developers. When I became that expert, then ideas would flow to me. They asked me if I would help them liquidate it. 4.11 avg rating 1,222 ratings published 2006 17 editions. This will allow you to map out all of the major points, questions, and objections you will be covering. Do you have any f---ing idea how big that would be?" Is it Top Talent or Top. Ill help out just so I can learn from you, and ended up being there. But if a customer stepped on the scale and saw they gained 20 lbs over the winter, that weight loss pill now looks a lot more appetizing. You can always Google. Also we grew hair, which was a very interesting concept. And copywriting legend Joseph Sugarman describes his first ads as. I had it for about 22 years. Each month youll receive tax-ready financials that give you a snapshot of the financial health of your business and make filing taxes a breeze. Hed have to find a place to sleep near the office so he could go back home to work. In 1987, Sugarman became Johnny Rockets' first franchisee, building five top-revenue locations in San Francisco. You mightve thought of hot weather and oranges when thinking of the state of Florida. Heres a final piece of Joseph Sugarman wisdom: Sugarman states that he had more failures than successes in his career. Yeah. We were in Walgreens for almost 20 years selling at retail. Since they desire it more, the customer will also be willing to spend more of obtaining the cure.. It should do well. Well, he did. Were betting that the Bears are going to win and to prove that, were going to sell you a computer. All of them available on Kindle, which is my preferred way of reading it and paper, of course. The other thing I have, the other principle I have thats really importantby the way, all these principles apply to social media and to the internet, all the principles apply and theres no exception, really. I was very honest about it. Chabad Intown blew off the doors on Jan. 15 with an atypical historian, storyteller and ex-mobster Myron Sugerman. Maybe Rumble makes a deal with him. He could have hired a bookkeeper, but the problem with a bookkeeper is youve got one pair of eyes, one person looking at it. Lets try it. Yes, fear is an important psychological trigger but Sugarman argues that you have to be truthful and subtle with it. Im Konrad. All components used in the Midex system are of aerospace quality and of such high reliability that they pass the military standard. Andrew: The property. The one you love is going to love.. Heard of Stella Artois famous campaign in the 80s? It needs to be interesting, unique, and most importantly, short. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. WebShowing 27 distinct works. I go there. And theyve continued to bang the quality drum with their current website copy. WebApr 21, 2019 - Explore Richard Nguyen's board "Print ads - Joseph sugarman" on Pinterest. Joe Joe: I spent 22 years improving the property and making it even more beautiful than it was back then. In an ad for a digital scale, Sugarman uses some smooth syntax: Losing weight is not easy. Andrew: I see it here. They say, Here are two developers. He talks to one, hes great. We were deluged the first day. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. Andrew: It was something about the MagicStat maybe and its okay if you dont remember. ", "The work I've done with Carmine has translated into millions of dollars. But I thought this would be a really good TV ad. Joseph also answers to Joseph H Suger, Joseph Harry Sugerman, Joseph H Sugarman, Jospeh H Sugerman and Joseph Harry Sugerman, and perhaps a couple of other We were selling electronics. Andrew: You dont even need an electrician. ", "Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. I just have to figure out what else you guys hate with it and why are you spending money on an ad for something you hate? Theyre annotating them. This means that the individual sections go after each other in a way that makes sense. Explore my online courses to take your value, income, and growth to the next level. Whats that doing here? Of course that applies to the internet as well. "I'm getting such insane value out of this course. How will they reach the end where you ask for the sale? Month: Lloyd Sugarman Joe: Whats interesting about successthis might be an interesting insightI have found that you can go along going in the direction you think you should be going and then all of a sudden something comes up and directs you 90 degrees in a different direction and thats where youre going to make your success. I read the whole thing. If they dont read the first sentence, how will they read the second? They were blown away. And then as an advanced concept, this is called Triggers. Its the psychological triggers that cause a person to buy. But we had this other product which was a burglar alarm. Andrew: I want to ask you about how you said you knew that people didnt like the name. It keeps our business going and its 30 years now, 30 years for BluBlocker. Ive got two months to get them made. I fly back to Chicago, my hometown. But it was a story. Andrew: All right. Andrew: I thought I could go to Amazon and buy BluBlocker sunglasses, no? I was very honest about how bad it was. Thats really a funny story because I just recently sold it. Otherwise it might sound like Top Towel or something and what does a towel have to do with this? BluBlocker sunglasses, that was my total focus. He pioneered the concept of using toll-free numbers to accept credit card orders by phone This is such a great opportunity. He was 83. I read once that you said your first draft would be worse than maybe even some of your students, but you keep rewriting it. It was the bestselling product not only in the insert but that weve ever had. But they will only beat the competition by selling a unique concept that appeals to their ideal customer. He wittily told readers that hed pay them $10 for every grammar mistake they found in ads. Andrew: You mean rewriting. WebJoseph Sugarman is Chairman of JS&A Group, Inc., BluBlocker Corporation, DelStar Publishing and President of a bio-tech company, Stem Cell Products, LLCall based in Joseph Sugarman is a legendary copywriter and bestselling author. Ive got to start my own company. He did. Heres one you have in your book. Go sign up and Im looking forward to talking about you in a future Toptal ad there. He talks to the other, hes amazing. For example, what do you feel or think of when I say the following words? You up for that? Joe: Its because like I have one home right on the ocean, because youre on the ocean youve got all that salt spray. Copy that sells a winning concept will originate from a powerhouse brand strategy. You knew what people felt about how tough it was to put this thermostat in their house. Its fine. Burt Sugarman Net Worth Joseph Sugarman became one of the most successful direct marketing copywriters of the last century. But Im going to give you a special URL where they are giving Mixergy listeners something that theyre not giving anyone else. Im looking for it online right now. Thats smart money. Steven Sugarman Net Worth It was probably the best job I had in my life. Because of the train system in Japan, he couldnt even take a train back home by the time he was done. You can do this by asking relevant questions or making agreeable statements throughout the ad. $100,000 - $1M. The wires are all color coded. Joe: If you want, you can send me a stamped, self-addressed envelope and everybody that does, I will send them a Batman card. Its in my book. Joe: Yeah. You follow it. How Drip started as a widget and was acquired by Leadpages for a Building a $200k/mo digital marketing agency from the ground (using How to grow your audience (Using an Ambassador Program). Hes the real deal. Joe: 300,000 pair in one month, primarily from TV. Andrew: I imagine today finding some way of figuring out when there was a burglary in the neighborhood and then mailing the people around that persons house to say, There was a burglar here and you might want to buy this to protect yourself. Today the data is so much more available. I read his story and I said, You know, I could apply these same principles that I taught at my seminar. Sugarman is also a published author with six books to his credit. The more you write, the more successful you become. You want to build curiosity so when they start reading your ad, they dont stop until they finish and go to the end. We were driving to see a new product. We did very well. Thats how we spread the word. For more on this, take a look at the Hierarchy Lens from our unique quality assurance methodology, the 13 Lenses. Your prospect will sniff out any manipulation and then youve lost them. If you're a premium member, you can save your likes. He launched his direct mail agency JS&A Group through writing ads by hand and has no shortage of amazing feats in advertising. Joseph Sugerman lives in Beverly Hills, CA; previous city include Los Angeles CA. But first, let me do my ad. The more honest you are, the more happy people will be to deal with you. joesugarman.net Profile Title:The Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. Why do I care about how you discovered the BluBlocker sunglasses? The genius of Jay Sugarman Catalogues literally becameit started a whole revolution. ", "I came across your videos on SEO under Dan Lok University.I was a newbie to SEO & copywriting a couple of months back and fortunate enough to learn the SEO basics from you.I also came across your courses.By applying the same exact strategy on cold email, I landed a full time job in SAAS Startup. Who is Joseph Sugarman? Joseph And Sugarman advocates addressing your customers objections quickly and directly. And in the process, he got his new No. You delivered. WebWe would like to show you a description here but the site wont allow us. People would put the BluBlockers on. And my two sponsors, which Im grateful for are the company that will help you hire great developers. But I agree. All the workI created the brand, I created the desire. I said, Next time Im going to create my own brand name. That led, of course, to BluBlocker. Members help make our journalism possible. Sugarman? I said, Yes. We know what youve been doing. I said, Uh-oh, Im now in trouble. You figure an average of $25 a pair. Andrew: And how did you know thats why they bombed? Andrew: There it is right on your screen now. I would havethe infomercial was very much entertainment. But it was that one success that I would write the ad for that would just explode my sales. Joseph Sugarman is one of the most epic copywriters thats ever lived. Andrew: Youre available at resellers online, arent you? How could you spend a half hour selling a pair of sunglasses? Furthermore, a customer that is advertised a prevention-oriented product wont be as likely to spend as much. Is it some other system you have? The Amazon CEO is valued at $113 billion, down from $131 billion last year. ' He finds by admitting that he doesnt know everything about what hes about to tell them, it takes away the hammer they want to beat him over the head with and it allows them to accept that the rest of what hes saying is truthful and hes not coming to pump himself up. Published on April 29, 2023 11:01 PM. Do you find yourself using some of the triggers on people in person or with people in person? He says, Joe, what do you think? And I said, My god, this is terrific. Why do they care? Joseph Harry Sugerman Net Worth (2022) - GuruFocus.com Well, not just Toptal.com, anyone can go to that. He was starting to make money from a lot of different teachers, a lot of different customers. People are going to read that, especially people who are frustrated with the talent they have. ', 'Not many people are willing to give failure a second opportunity. Once you pick someone you can start work with them the next day. Your copy should be organised in a logical order. Mon Fri 9:00 AM to 5:00 PM ET He's 79 years old and for nearly 60 years, Sugerman has dedicated his life to making a living dealing in juke boxes, pinball machines, arcade machines and Use short and choppy sentences to make advertisements easier to digest. You can charge more for the product and there is increased desire when a problem needs to cured. What was going on? You were selling them for $400, which was still much cheaper than people expected. However, when a customer is experiencing turmoil, they will seek a fix and be more likely to purchase a product or service which does so. Go to Toptal.com. So we created this infomercial. Andrew: Which of your books is a good first book to read for someone who wants to learn your writing process? Teachers all over the world were using his software, buying his software and then using it to create bingo cards to help their students learn. Delray Beach, FL 33444 If youre listening to me and youre an entrepreneur, youre running your own business, you owe it to yourself to talk to Bench because they will help you organize your books better than you could because youre running your company better than a virtual assistant could because theyre pros at it, better than an individual bookkeeper because they have a team of people and they have the software to make sure their team does the job right. We were selling BluBlockers, and I get this letter from this lady in Maui and it says, Dear Mr. Sugarman, I just want you to know that I was looking so forward to getting your sunglasses, but what happened is the UPS guy delivered them to my front porch and my dog chewed them up. It says, Warning to all Bear fans: The Patriots will solidly beat the Bears and heres why. And you kind of bring people in. Thank you ", "Thanks so much for your course - its full of great tips and is really helping me push myself that step further. Ive got another house up for sale. How do you come up with this stuff? Magical Branding. So, theyve got a special URL where they can keep track of how well Im doing for them and where they can give you a discount. Ill tell you more about them later. 2023. Yes, the latest Aston Martin car would make me feel successful. Sign up at Bench and get 20% off for your first 6 months. Thats funny, but I never figured it out. Andrew: Hows that gone for you, the internet? He ran the ad. Your email address will not be published. But anywaywhere was I going? Look how BMW uses this strategy in an advertisement for its i8 model: Everything from the image to the headlines and copy makes it seem like a futuristic vehicle. My brother looked around at the house where the wedding would take place and said, This is giant. Let me give one exception that was a great success. Joe: Well, I guess acquiring it was easy because I had the money from my BluBlocker experience. ", The first sentence should lead to the next sentence and so forth, Every word has emotion and meaning behind it, There needs to be a logical flow in the ad, Every good ad is an emotional outpouring of words, feelings, and impressions, David Ogilvy Copywriting Strategies Every Writer Need to Know, Lead Magnet Guide How to Generate More Leads Easily, best material Ive ever read on copywriting, elaborating on the benefits of the product, every customer experiences emotions when they need a problem solved, Why Are Copywriters Called Copywriters History and Origin, Russel Brunsons DotCom Secrets Review and Takeaways. Theyd be amazed by what they saw, and I would go scream and beg to my parents to please buy me those glasses just so I could see what they saw. The funny part about it was that we were making a nice profit on that as well. Ive proven that many times, especially with my seminar participants. I think you want to come across as being likeable. Joe: Yeah. Ask anyone. Dane Maxwell, a guy from my audience just flew out to his house said, Ill do whatever you need. Joe: Thats part of the editing process. So, if you know that, is there a way for you to speed up their purchasing decision or encourage more people to rip out the ad? It was really amazing. They offer a no-risk trial period. Andrew: What did you learn with that? Very good point. He makes no outlandish promise about reliability and invites the reader to be the judge, showing implicit trust in their shrewd intelligence. Andrew: I find the reason an origin story mattersI try to get my interviewees to tell itit gets the person whos listening to care about the person whos going to be talking about selling and explaining, that if we dont care about them, were not going to care about what they say. You watch them walk away and all of a sudden they turn around and its so funny. He says that very product has its own personality and you have to dig deep to find out what it is. The part that Im amazed at is that you would come up with this creative way to poke people to get their attention with this offer that I dont know where it comes from. Keen Sense: Lloyd Sugarman Uncovers Success One
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