Continuing in our tradition, were introducing you to the masterminds behind some of the most popular products on the multi-billion-dollar market that ensures our Black never cracks. You dont just land on the floor of NYSE. "Our end goal is that women of color feel prioritized in the world of beauty. Large range of vegan and cruelty-free products and shades to choose from, Shade Finder tool available on their website (helps you find your desired shade in nude lipsticks and foundations), Affordable compared to other makeup brands, Many positive reviews from multiple sources online, Many promotions and discounts that are frequent, Refer a Friend Program and Beauty Influencer Program that provide discounts and special offers, Installment payment plans offered through Afterpay, Full refunds offered within 30 days of purchase, Some customer complaints about cancelling orders, Mented Cosmetics customer service number: (929) 335-3312. KJ: When we had the idea for Mented, we both said, we should not be afterthoughts in the world of beauty. Legal Name Mented Cosmetics, Inc. Company Type For Profit. He says, I started BeautyStat with the goal of helping consumers cut through the clutter and understand what types of beauty products are working and whats not. Eventually, he came up with his own effective beauty tech and a brand was born. Brooklyn-born Lorraine R. Dowdy infuses her Caribbean roots into her makeup brand Coloured Raine. We believe that daily use of key products with quality ingredients can help you achieve a glowing complexion year-round, says the good doc. Meant to be a full-coverage nude that suits any skin tone, this lipstick is loved by hundreds of customers who post Instagram selfies showing off their lip looks with one of the 9 shades. Shop Our Award-Winning Cheek Category Products! The company officially launched in March. We come in a myriad of shades and that needs to be reflected.. She awoke one morning to find a substantial amount of hair on her pillow. INFORMATION Make Your Skin Look and Feel Good with this Award-Winning Foundation. If youre an influencer wanting to get in on this deal, email [emailprotected] with your: This Mented Cosmetics review found you cannot place a Mented Cosmetics Sephora order at this time, but you can always find them at some Macys locations, as well as your local Target. This Mented Cosmetics review hates to share the unfortunate truth: the brand does not currently ship to Canada. Founders Of Mented Cosmetics Become 15th, 16th Black Women - Forbes And to think it all started in her kitchen. I tapped into my Black Girl Magic and said. Johnson and Miller's success raising capital puts them in a rarefied group. We know you'll love being put first - because when it comes to beauty, no one deserves to be an afterthought. Long-Lasting, Highly Pigmented, and Easy to Apply - Color Intense Eyeshadow Sticks! Registry of Corporate Directors. Creating makeup that is vegan, paraben-free, non-toxic and cruelty-free, has made them a trusted brand in the beauty space. The hydrating and lightweight buildable foundation stick will make your skin look radiant, and the soft synthetic fibers of the brush easily blend for a professional finish. Your skin tells the story of who you are, she says on the brands website. LaVonndra Elle Johnson of Elle Johnson Co. LaVonndra Elle Johnson became a skincare creator after her own battle with extremely oily skin led her to seek viable options for skincare. It is a Black-owned company that ensures no woman is left feeling like an afterthought in the world of beauty. I always wished I had a course like the one Im teaching, she said. In particular, the beauty company won hearts with its distinctive selection and quick responses from customer service. This extremely soft synthetic brush allows the act of applying makeup to feel indulgent, and the bristles on this brush are also densely packed, making it great for buffing and blending. Mented Cosmetics founders discuss makeup and marketing Wuzzam Supa isnt just a beauty brand owner who made $1 million in 90 minutes. Offers may be subject to change without notice. Beauty with no boundaries? Women of Power Summit This Mented Cosmetics lipstick is also paraben-free and non-toxic for only $16.50, but you can also purchase a customized Semi-Matte Trio and save $6. The cookie is used to store the user consent for the cookies in the category "Performance". EVENTS After a humbling relearning of herself she met a new Dana, and Beneath Your Mask was born. Brooklyn-born Lorraine R. Dowdy infuses her Caribbean roots into her makeup brand Coloured Raine. Amanda: One of the things that stands out to me is when we did our preliminary market research. Propelling a new wave of founders toward transformational change. My vision was to create a brand where there were limitless possibilities for women from all walks of life to create, she says. You can also use the Friends Referral Program so you and a friend receive 15% off. Her brand, Camara AUnique Beauty, gives the same experience at home with lush luxury lashes inspired by great women in the community. Our goal and mission is to bring people together through fragrance, she says. When it comes to beauty, her approach is to help women feel good as their authentic selves. The former Dillard University Psychology major took a leap of faith and quit her job to start her passion. Matrescence is the process of becoming a mother. Hopefully, our line will help with any skincare insecurities that hinders us from feeling fierce, whether its acne scarring, uneven skin tone or fine lines and wrinkles, she says. As bankers and consultants, we took the measured approach, looking at data to figure out the market demand before coming to the conclusion that, hey, maybe we are the ones who will have to solve this problem.. Finding nude lipsticks that flatter Black women shouldnt be difficult. But opting out of some of these cookies may affect your browsing experience. Other executives include Amanda Johnson, Co-Founder; Allison Thomas, Operations Manager and 1 others. Nigerian-born Chichi Eburu absolutely disrupted the market when her Juvias Place eyeshadow palettes and rich color pigment lipsticks debuted. From their original nude lipsticks to eyeshadow palettes to blushes, each of their makeup products is perfectly pigMented to please all consumers. No fall out and they blend effortlessly. Miller, a graduate of Harvard Business School, created Mented Cosmetics products by watching YouTube videos and hand-mixed formulas in her kitchen. KJ Miller - Co-Founder, CEO - Mented Cosmetics | LinkedIn Started as an experiment to provide her family with natural body care products, Chloe and Chad developed into a full-on brand for Aisha Besson. Her brand Boyface offers easy-to-use products to help him look and feel his best. Required fields are marked *, This field is required Please use a valid email. What makes working out easy for this busy entrepreneur is owning a Peloton. Masthead. Please note that this site and email address is not affiliated with any former Google program named Accelerator. The Sunkissed Bronzer collection makes you look like you just came back from a long vacation in Italy, where this product happens to be made. Unlike many other companies and pop culture figures in the makeup industry, Mented isn't mistaking diversity for a trend. "Girls have been tagging their friends in their posts. Management For Black women, time is precious, but often we forget that the time we spend outside of building our empires is just as important. And we are unapologetically beautiful. That was the case for KJ Miller and Amanda Johnson--founders of Mented Cosmetics, a beauty brand headquartered in New York City that's finding success through specialized products for women of color. Her clean, luxury, vegan brand Mischo Beauty offers high-performance hues without the toxic junk we all want to avoid. Created in 2017 by Co-Founders KJ Miller and Amanda E. Johnson, Mented exists to celebrate all hues and to make beauty truly, wonderfully inclusive. 22. Teaching in this capacity is a way Miller gives back. Email us at Acceleratewithgoogle@google.com. The mission behind BLAC has always been to showcase the diversity of women of color, she says. While theres been much speculation about whether Bevel is still a Black-owned brand, founder, CEO, father, brother, husband and leader Tristan Walker is still at the helm of the brand. But on a personal level, the biggest triumph was just making the leap. From our original nude lipsticks to our Skin by Mented foundation, each of our products is perfectly pigMented to complement your skin tone. Berry founded Glam Body in 2017 after learning about coffees ability to clear acne, smooth skin, eliminate blackheads, cure hyperpigmentation, treat cellulite, and soothe eczema. Today, Crave Beauty is the go-to brand for all-natural treatments and healthy hair care. Reviews on the Mented Cosmetics Facebook page average out to 4.8/5 stars out of 449 reviews with comments about how great the products arrived quickly and worked well on sensitive skin. We were just thinking about our disappointment in that industry and what were going to do to solve a real problem. We made sure that our digital-first experience matters. Sharon Cuter is a pistol who is not to be reigned in. Its all about self-care and self love for Jacqs co-founder and CEO Barbara Jacques. *Terms apply. Frustrated that there werent better options for us, she decided to create them herself and launched Range Beauty. She lives by the motto: It is beautiful to be good. Your email address will not be published. Miller comes from a retail operations background, having worked as a buyer for Sears and Kmart and a manager in consultancy Deloitte's retail practice. After watching her mother give the sick and elderly people of her community a good old fashioned Rub Down! Williams knew that she wanted to follow in her mothers footsteps which became the catalyst to creating Footnanny, a line of Aromatherapy foot care products that people love, especially Oprah. All the colors are perfect for [women of colour] and can be used as blush or even highlighter.. Although this is a foundation brush, you can also use it with concealers, blush, all forms of bronzers, and highlighters. If you have any further questions after reading this Mented Cosmetics review, you can contact them in the following ways: Keep your beauty drawer full. We created Mented Cosmetics because we believe everyone should be able to find themselves in the world of beauty, no matter your skin tone. Mented Cosmetics Inc now pushes the envelope with affordable, high-quality products. Her advice for other entrepreneurs who want to mentor her suggests starting with a small to see how many founders you can manage and grow. This Mented Cosmetics review found that they are currently only shipping to the US. All rights Reserved. Mented Cosmetics Founders Receive $1M In Capital Funding - NewsOne Johnson and Miller are also intentional about running Mented Cosmetics as a digital-first brand that prioritizes customer experience and education. In this ESSENCE.com series, well get the scoop on how some of your favorite entrepreneurs and executives are spending time off the clock to refuel, recenter and to remember their north stars. Their brand is part of those conversations as much as their voices are. Keba Guilan is not only a skin and fragrance savior with her brand Butter by Keba, she is herself, a word. When the Philadelphia native open her first salon, she began to experiment with fruits, vegetables, herbs, essential oils, and vitamins in hopes of treating and curing scalp issues with great success. Mented Cosmetics Founders Garner $1M Capital, Making Black History In The Process . And we get that because a lot of women feel like there arent that many brands serving their skin tone; their undertones,. Its no wonder the brand was created out of love, and an immediate need for non-toxic products. So it is worth investing in getting the right formula, getting the packaging, and making sure were producing really great content, say Miller. Mented Cosmetics Disrupts $40 Billion Beauty Sector By - Forbes Also, scaling takes capital, so we also knew we had to raise money in order to re-invest in the next thing. Its because shes busy empowering women through diverse and inclusive beauty on a global scale. Our Story: Black Owned Makeup Company | Mented Cosmetics Malaika Jones Kebede, Nia Jones and Tai Beauchamp of Brown Girl Jane. Negative comments about Mented Cosmetics proved difficult to find on all platforms. This Skin by Mented Sample Pack is intended to save you the trouble of having to swatch a dozen samples. Explore our full collection of makeup products. The mission behind the brand "has always been to spread . Thats why she needs to set boundaries, create a hard 4:30 PM stop for the day and be intentional about spending time with her family. In September, Kristina Jones of legal tech startup Court Buddy became the 14th African-American woman to raise $1 million. This cookie is set by GDPR Cookie Consent plugin. When Black Opal announced that the 25-year-old global beauty brand had been acquired by Desiree Rogers and Cheryl Mayberry McKissack last fall, Black people rejoiced. Prior to founding Mented, KJ spent most of her career working in retail, with a two-year hiatus to . The last few years have ushered in a whole new standard of diversity and inclusivity within the beauty industry. Email for general inquiries, press, or careers. Marla Rene Skincare founder Marla Rene is a mother, a candle lover, and a DIYer. For us, we werent thinking about the politics or being woke when we made the decision to start our company. Last Funding Type Series A. We thought long and hard about our product development roadmap and what would give us the initial momentum to launch with more products. When we get women of color, Black women, in these positions to shine, they build products, they build services and they create markets where there werent any, said Ekpoudom. The duo, both 31, had been bootstrapping Mented, which is short for 'pigmented'. For her brand Hue Noir, she uses science to design textures and shades guaranteed to work for all women of color. As a makeup artist, he saw the need for great products for Black women, and his namesake line was created. From day-to-night, we've got your eyes covered. Analytical cookies are used to understand how visitors interact with the website. With the icon Josephine Baker as her inspiration she started her cosmetics brand Josphine Cosmetics for the untamed, opulent and radical. That community and content is a section on their site;The Ment. One customer also reviewed the foundation and brushes with 5/5 stars and made the creative comparison of best friends working together on my face.. Need proof? Chrissy Cabrera, a certified aromatherapist, has always experienced dryness and callous issues with her feet, especially while she was pregnant and her feet swelled. Mented is a luxury beauty company targeted to women of color. Clean, effective and simple is how Dr. Anne and her team at AbsoluteJoi describes the brand. With Black-owned beauty brands igniting cultural capital to address the specific needs of women of color they continue to stand at the forefront of innovation for companies in the sector. Miller is intentional about doing what fuels her and makes her whole. One thing that were very conscious of is that businesses require cash. Privacy Policy Miller and her husband enjoy spending time with each other, and the two honor that through vacations. All lipsticks are vegan, paraben free, non toxic and cruelty free. Dermatologists can confirm that this powder is non-comedogenic and hypoallergenic, so your conscience can remain as clear as your skin. When Kristen Elise Brown first started her brand she was all about putting glitter everywhere. We spoke with Johnson, COO, and Miller CEO, of Mented Cosmetics about how theyve sustained the company over the years with strategic marketing and branding. This Mented Cosmetics review will now focus on the brands bestselling makeup products, tools, and kits to give you all the information you will need to decide if the products are worth adding to your cart. This is a great Mented Cosmetics green undertone foundation for people with olive skin tones. We also use third-party cookies that help us analyze and understand how you use this website. It didnt take long for her to notice the lack of shade ranges available at runway shows and photoshoots. She doesnt get a day off from sending out orders as her nail lacquer brand continues to rise in popularity. Launched in France in 2012, Kadalys Founder Shirley Billots diverse background and knowledge of the French-Caribbean culture has allowed her to carefully consider the development of Kadalys products to ensure effectiveness for a diverse global consumer. We Stan. The market decides youre a bet and that you deserve to be there. This website uses cookies to improve your experience while you navigate through the website. Amanda E/J Morrison - Co-Founder & President - LinkedIn Sometimes she goes full glam, and some days she does the bare minimum. Start with our shade finder to find your perfect match and begin building your collection today! ABOUT 2023 ESSENCE Communications Inc. All Rights Reserved. Share to Linkedin Amanda Johnson and KJ Miller, cofounders of Mented Cosmetics. So Raquel Roxanne gave this name to her brand because it is rooted in caring for mothers. Through Kadalys, Shirley wanted to create inclusive, ethical skincare products with no compromise between high performance, naturalness, and citizen engagement. The Nude LaLa Semi Matte Lipstick has two key qualities we all want in a good Mented lipstick: long-lasting and moisturizing at the same time. Kitiya King understood the importance of 10-free nail lacquer long before her competitors got on board. Miller and Amanda E. Johnson, founders of Mented Cosmetics, a multi-million dollar cosmetics brand celebrating the beauty of diversity. The Skin by Mented Duo features the brands foundation stick and brush. Meet The Founders Behind 75 Black-Owned Skin Care And Cosmetics Brands Meet KJ Miller, Co-Founder and CEO, Mented Cosmetics, Philadelphia, 35. Founder Danielle Danz Edmond was born and raised in Jamaica by her mom and grandmother. The message is really resonating. Today the products are sold in stores including Target and Ulta. Entrepreneurs Summit Now, her carefully crafted concoctions are available for all of us. Its energizing to me as a founder to talk to other upcoming founders. Full-Time Brightening Concealer $18.00 Add to cart Complexion Bundle $65.00 Sale 15% off Add to cart Semi-Matte Lipsticks $16.50 Add to cart Bronzer The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Founder and board-certified Pediatrician, Dr. Lorraine Beraho created the first GlowRx skincare line specifically designed for teenagers and millennials. While her fun array of products are superior and need no selling, her open-book personality and vibrant spirit make you want to be a part of the Crayon Cutie community. Deeply pigmented lip products from lipstick to gloss. A self-proclaimed lipstick junkie, Aishetu (Aisha) Dozie was an investment banker with a serious job when she ventured into the world of beauty. Explore our full collection of makeup products. Mented Cosmetics launched lipsticks first, but aims to become a fully-fledged beauty line. Now it, and her products, are go-tos for women all over. A lifelong naturalista, Jamyla Bennu decided to be the solution when she had a challenge finding commercially available natural and organic products for her highly textured, natural hair. We are building a brand for the long haul and we are building a community that will be with us for the long haul. For more from KJ and Amanda, watch their panel discussion with Jackie Aina, YouTube creator and beauty vlogger with over 1.8 million subscribers; Beckett Fogg and Piotrek Panszczyk, founders of Area NYC, a New York fashion label; moderated by Jamie Rosenstein, Producer, Business Inclusion at Google, hosted at YouTube Space NY. We believe every woman should be able to find herself in the world of beauty, no matter her skin tone, they say on their brands website. The cofounders of Mented Cosmetics, a makeup line for women of color, have become the 15th and 16th African-American women ever to raise $1 million in venture capital to grow their business. Founder Chlo Mortaud was raised in Southern France and traveled to the U.S. to connect with her mothers African-American roots, while also working to build the American dream for her son, Matis. Would love your thoughts, please comment. Other times all Ill want to do is throw on a bit of primer and some lip balm, she said. However, it cant be undersold that Its hard to raise money for anyone and in many ways, we had advantages (i.e. Weve often heard from founders that running a business can be a 24-hour experience. This investment will go towards an expanded product range, including eye palettes, as well as growing a team and doubling down on marketing. We asked friends and family if theyve found the perfect nude, did the legwork of going to makeup counters and challenging the employees to find the right lip color for us, and generally just a lot of first party research. Since its launch in January 2017 Mented has taken the beauty industry by storm by unapologetically placing women of color at the forefront. She can also teach you how to lift your head and command the room, which is at the core of her brand Quons Eyes. Mented Cosmetics is disrupting the U.S. beauty and cosmetic market thats expected to reach $40 billion by the end of 2022. From our original nude lipsticks to our Skin by Mented foundation, each of our products is perfectly pigMented to complement your skin tone. By clicking Sign Up, you agree to our We incorporate input from our customers, influencers, retailers, other brands, and all internal functions. Face2face Africa on Twitter: "Meet K.J. Miller and Amanda E. Johnson Orders placed before 11AM will be shipped the same day. Its important to recognize that Black folks have steadily provided beauty options for their communities and Mented Cosmetics is carving out its own space with a F.U.B.U. Danika Berry is a media maven who is recognized for assisting celebrities and businesses to make their mark in their various industries. Want to know what's hot at Mented? If you choose Fed-Ex 2-Day Expedited Shipping, you can expect to receive your package within 2 business days. One of the 5-star reviews praised the product for its versatility and effectiveness: My fav daily eyeshadow palette. This Mented Cosmetics review will now go over the pros and cons of buying from the brand: Mented Cosmetics sells makeup products for lips, eyes, brows, cheeks, and skin in various shades so you never compromise on your nude or full-glam looks. Born in Ghana but raised in the U.S., Rahama Wright had dreams of being a diplomat but things changed after serving in the Peace Corps. Beyond the launch of their new collection, Johnson says listening to their customers and being business savvy within the beauty industry has remained critical to the success of Mented. Amanda: I started my career in investment banking and then moved to Time, Inc, where I was able to focus on tangible products. Her roots are felt through the richness and vibrancy of every collection the brand drops. That was a product of feeling ignored by society, and it coalesced with what we were saying about feeling ignored in the beauty industry. Quon Wilson will teach you how to put your false lashes on properly to avoid damage to your natural hair. Make her own. COTA, named after her brother, is dedicated to providing the ideal skincare program for all skin types. Shes the reason why her brand, The Crayon Case, is the immense success it is. ), the cost of this sample pack, $5 will be deducted from your foundation order. Both have been a big part of her journey of having her cake and eating it too. Note that this setting powder comes in 3 colors: You can use the Skin Silk Guide to find your ideal shade and feel more confident about your purchase. Johnson did a stint at Goldman Sachs as an investment banker before working in marketing for Time, Inc. and digital development for Barney's New York. Mented Cosmetics Inc now pushes the envelope with affordable, high-quality products. Using natural oils and clinical ingredients, the brand is creating effective skincare regimens that yield long lasting results. The highly-recommended Foundation Brush is compatible with both liquid and cream foundations. How do you use collaboration as a marketing strategy?
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